Personal Information
Zhou Jing, female, Master, awarded from Donghua University.Associate Professor, Sino-French Institute of Fashion Designer(IFA), Shanghai University of Engineering Science. +86-21-62750055*232, 13916313225@126.com.
Research Fields
Starting with textile engineering, she shifted her teaching work and research inerests to marketing. Over the years, Prof. Zhou has mainly engaged in undergraduate teaching as a lead teacher of courses such as Fashion Marketing, Fashion Retail, Marketing Research and Forecast and International Marketing for Textile and Garment. Having achieved excellent results in teaching. She participated in the strategic planning of Shanghai Garment (Group) Co. Ltd. and New Changning Group, marketing research of Parster fiber for Shanghai Textile Holding Group Limited (SHANGTEX), and is also invited to be the marketing consultant for “T&A”.
Research Achievements
She published about 20 academic papers including the Building of Quick Marketing Response System for Small and Medium-sized Garment Enterprises, Consumer Behavior Research for Functional Bedding Products, etc. She has led and participated in more than ten research projects, among which the project “the New Product Development and Industralization of Harness Cord” won the second prize of Science and Technology Progress Award issued by China NationalTextileand Apparel Council (CNTAC).