4-year undergraduate program; Bachelor of Management
Features: this Major is a national specialty program and a major under Shanghai Education Highland Project.
This Major is closely connected with the national development strategy “in-depth integration of informatization and industrialization”, directed to application ofmobile commerce, cloud computing and other emerging information technology in emerging and traditional industries, relies on the University’s outstanding engineering education background and realistic education environment of “industry-university cooperation and engineering integration”, and is in line with the guiding principles “wide-caliber, emphasis of practice, ability enhancement”; the Major focuses onorganic integration of economic management theory and information technology, strengthens practical teachings of modern information technology; students are expected to be trained into high-quality compound talents who have solid grasp of economic management theories, are skilled in use of modern information technology and can take on computer applications, information systems, and development and utilization of information resources.
Main Courses: Web Programming, Modern Intelligent Information Processing, Database Theory And Application, Management Information System, Computer Network, Network Public Opinion Management, Business Intelligence And Data Mining, Information Economics, Network Marketing, It Service Management, Operations Research, Systems Engineering , Financial Management, Social Research, Curriculum Design, Curriculum Practice, other theoretical and practical teachings.
Employment Orientation: graduates of this Major have a solid grasp of the theoretical knowledge and technology related to modern information management; they can work at management agencies at all levels, software and information service agencies and financial institutions and engage in analysis, design, information management and consulting and evaluation of information systems etc., and provide high-quality information services for decision-making management, production and operation and scientific research.