4-year undergraduate program; Bachelor of Management
Features: this Major is directed to the needs of national marine development strategy, the construction of Shanghai International Shipping Center and the world famous tourist city, aimed to meet the urgent needs for cruise business management talents due to rapid development of the cruise industry in Asia and the Pacific region; by relying on coordinated efforts of the government, cruise related industries, research institutions and employing units, the School adopts Five-in-one training mode. Guided by the necessary knowledge, literacy and ability of cruise economics and based on the theory of tourism management, teachers cultivate students into international composite cruise management talents who: havea global vision and professionalism, are familiar with the cruise management rules; are familiar with modern cruise culture; have a good grasp of cruise control knowledge; can engage in cruise ship operation and management, cruise home port management, cruise marketing.
Main Courses: Introduction to Tourism, Introduction to Cruise, Theory and Practice of Cruise Economy, Introduction to Cruise Geography, Hotel Management, Hotel and Restaurant Management, Tourist Resort Management, Tourism English, Maritime Safety and Rescue, Cruise Port Operation and Management, Exhibition Design and Management, Tourism Resources Development and Management, and such practical teachings as Port Practice, Resort Practice, Cruise Practice, etc.
Employment orientation: with a solid grasp of basic knowledge and practical ability related to cruise tourism, graduates of this Major will work at various tourism management departments, various online and offline tourism enterprises, international famous cruise enterprises, international cruise ports, luxury hotels , resorts, cruise professional travel agencies and engage in strategic decision-making, operations management, marketing, departmental management and cruise services management, etc.