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On the morning of June 16, display of design works by 2014 graduates from School of Art Design was launched at the square of the art building. The participants included Zhang Jie, Chief of School of Art Design, Xu Chuanhong, Party Secretary of School of Art Design, Liu Keyan and Wu Yasheng, vice chiefs of School of Art Design, Zhuang Yingjie, Director of Shanghai Packaging Association, Ren Duanzheng, vice CEO of Shanghai Jielong Group, Gao Wenmao, general manager of K-PRO International Group (Shanghai), Wei Yuhua, general manager of Shanghai Hantong Fire Engineering Co., Ltd., Nian Xiaofeng, general manager of Shanghai Nianda Culture Communication Co. Ltd., Chen Feixiang, chairman of Anhui Young Artists Association, Zhang Qiang, vice chairman of Anhui Oil Painting Society, as well as distinguished guests in the field of art design and all students from the school of art design. The opening ceremony was presided over by Li Guangan, vice chief of School of Art Design. This exhibition gathered a collection of more than 300 works by a total of 308 2014 graduates from the art school, all of which featured a rich content and diversity in style, ranging from home furnishing design, decoration art, packaging design, to photography and new media. The creations on display fully reflected the comprehensive design capability and creativity of graduates in creative design and technique of expression, showcasing their accomplishments after four years of study in the school of art design in multi-levels, multi-angles and multi-directions. The exhibited works were full of vim and vigor thanks to the fresh design concept, language of creation, application technology, new material, and new process. Students, from their own unique perspectives, in traditional artistic elements and in an influential artistic style, appropriately conveyed their views and contemplations of the age, society, and culture in which they lived, and expressed their own interpretations and perceptions of beauty in the unique form of art.
The annual display of undergraduate graduation design works not only showcases their achievements in the past four years, but the level of undergraduate teaching as well. More importantly, such a show serves as an evaluation of new model of cultivating students in the school of art design. The art school has been constantly exploring the cooperative education mode between university and enterprises, vigorously promoting “introducing masters and projects into the classroom”, and gradually formed a cultivation pattern of using specialized exhibitions to foster teaching and assessing theoretical fruits with teaching. Of special mention is that “traveler’s business bag” designed by He Xiang, a student majoring in industrial design of the school, has been adopted by Dingxing Luggage Co., Ltd. and moreover put into production. As a matter of fact, His design has received a total of 21,545 overseas orders in the 115 Chinese Export Commodities Fair, with a final production of 92,520 bags based on the design exporting to countries like U.S. and European nations. This display, with a deadline of June 26, will be open to public so as to enable ordinary people to gain access to art and creative design, offering them a feast of cultural innovation. |
