Program Introduction: It’s a four-year bachelor of arts degree program. This program is a national characteristic program and the highland of undergraduate education in Shanghai. It cultivates compound talents of visual communication design with the slogan of “solid foundation, strong ability and high quality”. The three modules are: practice of visual communication design, practice and research of cultural and creative industry, and practice of visual communication design for packaging system. It also focuses on interdisciplinary teaching and integrates multi-disciplinary knowledge such as communication science, cultural research and management to cultivate students’ comprehensive practical ability of visual communication design. Through learning, students will have an international cultural vision, an insight Chinese traditional aesthetic philosophical background, proficiency in visual communication design ideas and design project management, understanding of visual communication design at home and abroad about the latest achievements and development trend, comprehensive quality and innovative thinking, and finally reaching the level of outstanding visual communication professional designers.
Main Courses: Western and Chinese Craft-art History, Introduction to Art and Design, World History of Graphic Design, Pattern Design, Design of Commercial Illustration System, Graph Creativity, Font Design, Layout Design, Interactive Graphics Format Design, Space Guide Design, Logo Design, Design of Packaging Technology and Structure, Graphic Design Software, Graphic Design Software AI, Design of Computer Aided FLASH, Application of Nonlinear Editing Software, Printed Materials and Processes,Design of Book Binding, Advertising Design, Information Interactive Graphic Design, Space Guide Design, Two-dimensional Painting Setting, Dynamic Visual Design, Regional Culture and Creativity, Visual Design Cognition and other theoretical and practical courses.
Career Outlook: Graduates of this major can be engaged in visual communication design, printing design, product packaging design, advertising design, art design and development in cultural and creative industries, various news media and publicity departments, enterprises and research institutes, etc.