Program Introduction: It’s a four-year bachelor of arts degree program. With the feature of “promotion of brand integration”, this program is a school-enterprise cooperation base of SMG Oriental Broadcasting Center. It is closely integrated with modern advertising industry operation practices, through knowledge of scientific brand integration and promotion, with advertising investigation, creative advertising planning, advertising management, advertising media, advertising design, etc. as the core main courses, integrating such business hits including communication, public relations, new media, and promotion, thus to strengthen the theory and skills of broadcasting, film, television and multimedia advertising design and production, and cultivate professional talents who can meet the needs of modern advertising industry brand integration promotion business. Students will learn basic theoretical knowledge of interdisciplinary subjects such as communication, marketing, sociology, psychology, and audiovisual communication, and will focus on professional training in scientific research methods, strategic analysis capabilities, creative thinking models, and business collaboration awareness. To become a high-level, compound and application-oriented advertising talent with abilities in market analysis, consumer behavior analysis, planning, advertising creativity, and media strategy formulation and implementation.
Main Courses: Introduction to Communication, Introduction to Advertising, Integrated Marketing Communication, Introduction to Sociology, Advertising Psychology, Public Relations, Advertising Investigation, Advertising Planning, Advertising Creativity, Advertising Media, Advertising Copywriting, Advertising Effect Evaluation, Advertising Design, Film and Television Advertising Production, Advertising Photography Foundation, Advertising Creation with New Media, Media Planning and Operation, Chinese and Foreign Advertising History, Advertising Regulations, Advertisement Appreciation and Analysis, Brand Culture, Broadcast and Television, Brand Integration Promotion, Effective Promotion, Advertising Management, Network Marketing , International Advertising, Professional English, Chinese and Foreign Literature, Modern Chinese, Aesthetics, Sketching, Composition, Graphic Design Software, Audio Editing and Synthesis, Non-linear Editing Software Application, Introduction to Art Design and other theoretical and practical courses.
Career Outlook: Graduates are able to engage in advertising departments of various media agencies, advertising and marketing research, information consulting company, government departments, enterprises and institutions, art services, cultural and creative industries, and other related institutions to work on advertising management, planning, advertising creativity and design production, market and brand strategy, media management, media planning and purchasing, etc.