Program Introduction: It’s a three-year non-degree higher vocational program. Relying on modern service industry, this program focuses on university-enterprise cooperation and work-integrated learning, aiming to cultivate students with the knowledge of chain management, new retail chain technology and management skills. Graduates will be able to develop and manage the business points of chain enterprises, ready to be engaged in work like management, the promotion, store category management, warehousing and distribution, e-commerce, customer relationship management. They will also become knowledgeable, developmental talents with skills and techniques who are qualified to work in the front line of chain operation management.
Main Courses: Microeconomics, Management Microeconomics, Fundamentals of Management, Accounting Practice, Marketing Practice, Commodity Purchase Management, Chain Store Opening Management, E-commerce, Business English, Human Resource Management, Business Negotiation, Store Manager Practice, Franchise and Entrepreneurship, Curriculum design of chain store development, design of chain operation management, chain enterprise financial management, warehousing and distribution professional practice. Basic management, accounting practice, marketing practice, commodity procurement management, chain store opening management, e-commerce, business English, human resource management, business negotiation, store manager practice, franchise and entrepreneurship, chain store development course design, chain operation, Professional internship in management and development design, financial management of chain enterprises, warehousing and distribution.
Career Outlook: Graduates will be able to work mainly for various modern chain retailing industry and service industry. They will be engaged in chain operation management and related work, such as management and technical positions in the headquarters of a chain of businesses like operations, procurement, information, marketing, and store development. They also have the ability to start up business by franchises.