Program Introduction: It’s a four-year bachelor of arts degree program. This program is a national specialty and Shanghai undergraduate education highland. It adheres to the integration of international related majors, closely follows the needs of talents in the creative industry and the exhibition market, and features exhibition and space design and construction. The instruction emphasizes the cultivation of knowledge and skills that integrate exhibition art and technology. Through learning, students will become professionals with high comprehensive quality, strong professional abilities, innovative design thinking, and will understand the latest achievements and developments of exhibitions at home and abroad, be familiar with and even be keen on the principles and technologies of exhibition planning, design, and construction, and finally become excellent exhibition designers.
Main Courses: Introduction to Art Design, Graphic Design Software, Composition, Introduction to Exhibition, Exhibition Copywriting, Exhibition Planning, Exhibition Design Procedures and Methods, Ergonomics, Design Psychology, Creative Thinking and Design Realization, Spatial Form Composition, Installation Art, Sketching, Coloring, Pattern, Performance Techniques, Computer-Aided Design SKP, Graphic Design Software AI, Materials and Process, Model Making, Design Drawing, Engineering Construction and Budget, Analysis of Space Display, and other theoretical and practical courses.
Career Outlook: Graduates of this major can be engaged in exhibition space art design, exhibition planning and operation, exhibition technology implementation and R & D in exhibition enterprises, cultural and creative industries, various news media departments, and scientific research institutes.