Tourism Management (Cruise Economy)

Release time:2021-08-12Views:10

Program Introduction: It’s a four-year bachelor of management degree program. The major closely connects with the national marine development strategy and the needs of Shanghai to build a world-famous tourism city, actively responds to the urgent needs of the rapid development of the world cruise industry for Chinese Cruise talents, and implements the five in one talent collaborative training of politics, production, learning, research and application. This major focuses on cultivating students' necessary knowledge, quality and ability for cruise management, so as to make graduates with modern tourism management theory, good professional quality, familiar with cruise management rules, familiar with modern cruise culture, master cruise management methods, be able to engage in cruise enterprise operation management, cruise home port management and cruise marketing, and have a global vision High quality applied management talents with pioneering spirit and professional practice ability.

Main Courses: Introduction to tourism, introduction to cruise, cruise economic theory and practice, cruise tourism geography, introduction to hotel management, hotel catering management, tourism resort management, tourism English, maritime safety and lifesaving, cruise port operation and management, exhibition design and management, tourism resource development and management and other theoretical courses, and set up cruise special practice, port special practice Practice teaching links, such as study, comprehensive practice in tourist destinations, special practice in hotels, etc.

Career Outlook: Graduates of this major can be engaged in product planning, operation management, marketing, department management, cruise service management and strategic analysis in all levels of tourism management departments, all kinds of online and offline tourism enterprises, international famous cruise enterprises, international cruise ports, high-end hotels, resorts, cruise professional travel agencies, etc.