Program Introduction: It’s a four-year bachelor of arts degree program. This program actively explores the students training model of diversified design skills led by product design, focusing on innovative product design and product development, integrating product design, product development design, market planning and related disciplines, etc. It emphasizes the application-oriented teaching concept of “combining art and tech” and “integrating teaching and production”, focuses on the combination of classroom teaching and market thematic projects, and cultivates application-oriented students in product design with outstanding innovative thinking and creativity.
Main Courses: Introduction to Art Design, Graphic Design Software, Composition, Font Design, Market Research and Design, Product Innovation Design, Analysis of Product Structure Design, Design Management, Product Design, Product Packaging Design, Product System Design, Mechanical Design and Manufacturing, UI Design, Special Product Design, Conceptual Design, Car Interior Design and other theoretical and practical courses.
Career Outlook: Graduates of this major can be engaged in various product design and development work in enterprises, cultural and creative industries, various news media publicity departments, schools, and scientific research bureaus.