Program Introduction: It’s a four-year bachelor of management degree program. This major closely combines talent cultivation with the development trend of China's national economy and the economy of Shanghai. It constantly adheres to the three integration of marketing concept, marketing skills and marketing literacy, and adopts such practical teaching means and measures as work study alternation, industry study cooperation, school enterprise cooperation, experimental training to cultivate high-quality applied marketing management talents. This major takes the marketing direction as the main body, the clothing marketing and the automobile marketing direction as two wings, the coordinated development. (1) The marketing direction is to cultivate general and advanced applied marketing management talents for various industries. (2) Clothing marketing highlights the characteristics of brand management, fashion, communication and display, and cultivates students' abilities in clothing marketing planning, market development, brand operation, market prediction, clothing enterprise management, and clothing network marketing. Through industry university cooperation, practice and innovation, students' knowledge and skills in management, economy, marketing, clothing, and e-commerce are cultivated Ability, to adapt to changes in domestic and foreign clothing marketing business needs of high-quality marketing management personnel. (3) The direction of automobile marketing focuses on the post market of modern automobile service, studies the operation law of automobile product sales and service, grasps the operation means and methods in the process of automobile trade and automobile marketing, studies the main courses of marketing and automobile service engineering and all kinds of specialized knowledge needed in the whole automobile marketing process, and cultivates the talents who are suitable for the market needs and have the ability to develop Automobile professional knowledge background, can be competent for automobile and its parts marketing and service work of high quality applied marketing management personnel.
Main Courses: Including professional basic courses and direction characteristic courses. Professional basic courses mainly include management, basic accounting, microeconomics, macroeconomics, strategic management, marketing, market research and prediction, sales management, advertising, international marketing, business negotiation, network marketing, consumer behavior, brand management, new media marketing and other theoretical and practical teaching links. The characteristic courses of marketing include enterprise ethics, customer relationship management, chain operation, modern enterprise image design, international economic law and other theoretical and practical teaching links. The characteristic courses of clothing marketing include introduction to clothing industry, clothing culture, fashion press conference and exhibition planning, brand clothing Commodity planning, brand clothing sales planning, clothing big data marketing and other theoretical and practical teaching links. The characteristic courses of automobile marketing include introduction to automobile service engineering, automobile culture, automobile insurance and claims, automobile service enterprise management, intelligent transportation system and other theoretical and practical teaching links.
Career Outlook: Graduates of marketing can be engaged in marketing management, scientific research and teaching in various production, circulation and service enterprises, institutions and scientific research institutes. Graduates of clothing marketing can engage in clothing brand planning, operation and management, market development, clothing design and fashion information, clothing website operation and other technical and management work in various brand clothing, fashion products, home textile and decoration industries, as well as multinational clothing companies, domestic brand companies, clothing foreign trade companies, clothing production and retail enterprises. Graduates of automobile marketing can work in automobile manufacturing enterprises, automobile sales companies, automobile insurance companies, automobile advertising planning and consulting companies, engaged in automobile marketing planning, automobile finance and leasing, automobile and parts sales, automobile insurance and claims, automobile product media promotion and product information consulting and other technical and management work.