4-yearundergraduate program; Bachelor of Arts Features: this major is a national featured major and a major under Shanghai Education Highland Project. This Major is oriented to product packaging and product design, and focuses on cross-integration of art design and marketing, and cross-integration of technology and materials. After training, students is designed to become compound talents with high overall quality and professional ability. After four years’ study, students are expected to be trained intoexcellent product designers who: have innovative thinking and research ability; are familiar with market research, product planning, design positioning and design production links; are familiar with functions of product and product materials, technology and processes, digital design and related visual communication design; are clear about the latest product design and development trends; are highly capable of product packaging and product design. Main Courses: Sketch, Color, Pattern, Basis, Introduction to Art Design, Graphic Design Software, Chinese and Western Arts and Crafts History, Design Sketches, Functional Modeling, Ergonomics, Design Procedures and Methods, Materials and Processes, Integrated Molding Product Design, Product Design, Product Structure Design, Design Psychology, User Experience and Product Innovation Design, Product Identification System Design, Product Improvement Design, Product System Design, Intelligent Product Design Theory, other theoretical courses and practical teachings. Employment Orientation:graduates may work at enterprises, cultural and creative companies, various media propaganda departments, schools, research institutes, and engagein various product design and related R & D work.