4-yearundergraduate program; Bachelor of Arts Features: this Major is oriented to industrial product design, combined with the University’s excellence engineer education, and integrated with machinery, electricity and electronics, automotive engineering, rail transportation and aviation and other professional resources; knowledge related to body shape and internal function components of rails and vehiclesis the main learning content. After four years’ study, students are finally trained into outstanding industrial product designers who: have creative thinking and design, multimedia expression of digital models, production technology and market research planning, marketing and management capabilities; can combine art design with production technology; are clear about domestic and international industrial design trends and leading edge dynamics;have a higher overall quality and innovative thinking. Main Courses:: Sketch, Color, Pattern, Fundamentals of Art Design, Graphic and 3D Design Software, Product Color Design, Market Research and Planning, Product Principle Structure, Functional Modeling Fundamental Design, Electronic Control Technology Principle, Multimedia Design, Design System Theory, Digital Model of Product Design, Industrial Product Design, Modeling and Construction Principle of Carrier, Urban Traffic Vehicle Aided Design, other theoretical courses and practical teachings. Employment Orientation: graduates may work at the industrial manufacturing enterprises, creative or automobileenterprises, rail transportation enterprises and other manufacturing enterprises, and engagein product design, product development, and product manufacturing work.
