4-yearundergraduate program; Bachelor of Arts Features: This major is directed to the actual needs of modern advertising industry, tracks the latest achievements of Chinese and foreign advertising industry and its development trends; advertising research, advertising creative planning, advertising management, advertising media, advertising design and production are the core curriculums of this Major. Students are emphatically trained with video and multimedia advertising production theory and skills; thus after graduation they will become high-quality application-oriented talents who can adapt to the needs ofthe modern advertising industry for brand integration & promotion. Main Courses: Introduction to Communication, Integrated Marketing Communication, Introduction to Advertising, Introduction to Sociology, Advertising Survey, New Media Creative Application, Advertising Planning, Advertising Effect Evaluation, Film and Television Advertisement Production, Advertisement Copywriting, Advertising Photography Foundation, Advertisement History Regulations, Advertising Creative, Advertising Media, other theoretical courses and practical teachings. Employment Orientation:graduates of this Major will seek job opportunities in various media agencies, film and television production units, advertising companies, market research and information consulting firms/enterprises, marketing departments, advertising departments, and engagein advertising management, advertising creative planning and design, marketing investigation analysis, media management, planning and purchase and other brand integration &promotion work.
