4-yearundergraduate program; Bachelor of Arts
Features: this major is a national featured major and a major under Shanghai Education Highland Project.
This major focuses on cross-subject clustering of multimedia, film, photography and other disciplines, highlights the characteristics of visual communication, font design and digital printing creative design, and emphasizes cultivating students’professional practice ability regarding visual communication design. After four years’ study, students are expected to be trained intoexcellent designers who: are familiar with market research, product design positioning, proficient in design ideas and processes; understandthe latest achievements and development trends of domestic and international visual communication design; have high overall quality and innovative thinking.
Main Courses: Sketch, Color, Pattern, Fundamentals of Art Design, Graphic Design Software, Brief History of Chinese and Foreign Design, Public Relations, Aesthetics, Communication, Brand Culture, Design Psychology, Marketing, Visual Design, System Design, Visual Design, Digital Printing, Poster Design, Book Binding, Digital Post-Production, Creative Thinking Training, Font Design, Packaging Design, Installation Art, Illustration Design, Web Design, Commercial Photography, other theoretical courses and practical teachings.
Employment Orientation: graduates may work at cultural and creative enterprises, and various departments, enterprises and research institutes related to news media, andengaged in visual communication design, printing design, product packaging design, advertising design, art design and development work .