4-yearundergraduate program; Bachelor of Arts Features: this major is a national featured major and a major under Shanghai Education Highland Project. This Major is reliance on the industrial advantages of the National Convention and Exhibition Center and the International Convention and Exhibition City and closely connected with the talent demand in the creative industry and the exhibition market; it is mainly characterized by exhibition and space design & construction, and emphasizes the ability/skill building of integrating exhibition art with technology. After four years’ study, students are expected to be trained into excellence exhibition designers who: have comprehensive high quality, strong professional ability and innovative design thinking; candependentlyconduct exhibition art design and project implementation; are competent in conducting the overall planning and design of the exhibition project, exhibition environmental design, specific booth design and event design, meeting design and other related design work. Main Courses: Exhibition Introduction, Exhibition Copywriting, Creative Thinking and Design Realization, Design Psychology, Performance Techniques, Display Space Analysis, Display Design and Construction, Materials and Processes, Model Making, Engineering Construction, Computer 3D Software, Digital Design , Exhibition Design, Exhibition Design And Display Methods, Exhibition Planning And Organization, Exhibition Of Space Image Processing, Display Design, Exhibition Design, Furniture Design, Advertising Design, Display Space Construction, Exhibition Planning, Display Lighting System Design, Brand Display Design, other theoretical courses and practical teachings. Employment Orientation: graduates of this Major may work at exhibition enterprises, cultural and creative enterprises, various news media companies and research institutes and other units, and engagein exhibition space art and design, exhibition planning and operation, exhibition technology implementation and related R & D work.
