4-yearundergraduate program; Bachelor of Arts Features: based on digital media art design and along the specialty of digital media, the School instructs students to make creations with dynamic visual language and complete dynamic image design and interactive media design, so that students can integrate music, sound, video with devices, combine with the space environment, use the latest new media achievements; thus students can complete the specific conceptplanning, detailed design andexperimental exploration. Hence they eventually become excellent digital media art and design talentswith a higher overall quality and innovative thinking. Main Courses: Graphic Design, Graphic Design, CG Design, UI Design, UI Design, Interactive Interface Design, Interactive Design, Media Management, TV Channel Packaging Design, Graphic Design, Fundamentals of Art Design, Design Software, IOS Technology Introduction, Digital Image Design, Non-Linear Mining And Broadcasting Technology, Film And Television Advertising Production, APP programming, Dynamic Expression Basis, Digital Media Technology Introduction, Semiotics, Communication Theory, Chinese and foreign Design History, other theoretical courses and practical teachings. Employment Orientation:graduates may work at the television stations, media organizations, film and television companies, press and publishing enterprises, digital film and television production companies, advertising agencies, animation companies, universities and film and television program production center of other enterprises, and engage in digital media publishing, digital film and television program planning & creation, production and synthesis of digital film and television special effects, film and television advertising, title design and production, and film and television program packaging, etc.