Program Introduction: It’s a four-year bachelor of management degree program. This major is a characteristic major that integrates the eastern and Western cultural knowledge and systematically studies the management theory and practice at all times and in all countries. This major is guided by the urgent demand of global economic integration for talents who are familiar with Chinese and foreign management ideas, theories and methods. It focuses on cultivating vision, quality, knowledge and ability. Through a large number of enterprise management cases in various countries, it helps students understand management ideas and methods and understand the essence of management. Oriental management major cultivates compound talents who are familiar with the eastern and Western management culture, proficient in the characteristics of enterprise management under the cross-cultural background, master the theory and method of multiple management, and have a sound personality.
Main Courses: Management, strategic management, introduction to Oriental management, introduction to Chinese management, introduction to Chinese business management, macroeconomics, microeconomics, probability theory and mathematical statistics, operations research, management information system, organizational behavior, comparison of eastern and Western management ideas, transnational enterprise management, management psychology, selected readings of Chinese and foreign masterpieces and other theoretical courses and practical teaching links.
Career Outlook: Graduates of this major are engaged in management work in Chinese and foreign multinational enterprises, institutions, foreign investment management institutions and service-oriented enterprises.