Program Introduction: It’s a three-year non-degree higher vocational program. The program is cooperation with University of Applied Sciences of the Grisons in Switzerland, also called FHGR. Students study professional courses taught by Swiss teachers. By passing the examinations, they would obtain course realism certificates issued by FHGR. The program introduces the advanced concepts of international business management and tourism management in Switzerland into the key courses nurtured by both Chinese and Swiss teachers. It aims to train the professionals who can adapt to needs of international business activities of the multi-national corporations ,especially the foreign-related tourism institutions. Specifically, students are expected to be the technical and skilled talent compliant with internationally accepted standards on international tourism management and business management, with good mastery of theoretical knowledge and skills of tourism management, enterprise management and international marketing, and with the ability of engaging in design and development of tourism products, tourism marketing management and administrative management in multi-national corporations, especially foreign-related tourism institutions.
Main Courses: Microeconomics, Macroeconomics, Finance and Accounting, Project Management practice, Consumer Behavior, Human Resources, Marketing and Distribution, Tourism Marketing, Intercultural Competence, Service Management, Environment and Sustainability, Products In The Tourism and Leisure Industry, Financial Management in Tourism, etc.
Career Outlook: Graduates are mainly for tourism and business. They can work on the international cruise service and management, high-level hotel service and management; engaged in foreign tourism and business activities, such as foreign travel agency management, foreign business reception, etc. Graduates will be recommended first to be employed by Swiss companies in China.