Name | Qian Huimin | Sex | Female |
Birth | Nov.1964 | Job title | Professor |
college | School of Management | Office Phone | 021-67791136 |
School-mail / other mailboxes | qianhm@sues.edu.cn/qianhm@126.com | Discipline | BusinessAdministration Management Science and Engineering |
Degree | Doctor of Management Science and Engineering | University | Donghua University |
Professor QIAN Huimin’s academic research is mainly in the field of Business Administration. Her study is focused on Marketing Management. She has long been engaged in the study of distribution channel and markets ability. The problems ofdistribution channel in the network environment and the online/offline conflict, risk, early warning and governance are studied earlier in her research. Thus, she has developed a relatively complete research system in the mode, characteristics, governance and control of the cyber distribution channel. Her research results in the study of marketing system including quick market response system, evaluation index system of enterprise marketing ability and so forth are published on authoritative domestic or foreign journals and are applied in large state-owned enterprises.
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1. Qian Huimin, Qu Hongjian. Research on the Risk Warning Model of Companies’ Dual Distribution Channel Based Improved BP Neural Network[J]. International Journal of Advancements in Computing Technology, 2013,5(9):925-932.
2. Qian Huimin. Research on Competitive Intelligence Value Constitution Based on the Value Chain and Value Management [J]. Hunan Social Sciences, 2013(4):159-161. 3. Qian Huimin. Research on the Risk Evaluation and Control of Marketing Channel [J]. Productivity Research, 2011(3) : 180-182.. 4. QIAN Huimin, GE Wenlei. Research on Conflict Management Model of Enterprise Dual Marketing Channel[C].ORIENT ACADEMIC FORUM, 2010. 5. QIAN Huimin, GE Wenlei. Research on Behavior Relation among the Members in Enterprise Dual Marketing Channel [J]. Productivity Research, 2010(9) : 22-23. Research Project: Key Project of Scientific Research and Innovation Supported by Shanghai Municipal Education Commission: Researvh on Collaborative management in Enterprise Dual Marketing Channel.Person in charge:QIAN Huimin.
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