4-year undergraduate program; Bachelor of Engineering Features: thisMajor is in reliance on the cultural and creative industries in modern metropolis, and connected with the needs of fashion industry; it mainly centers around fashion design teaching and is characterized by clothing accessories, jewelry design and clothing brand image design; students are expected to be cultivated into high-level clothing, fashion design and fashion media professionals who: have high professional competence and quality, advanced design concepts, rich artistic expression and skilled professional hands-on abilities. After the third year’s teaching, students are divided into two sub-specialties: clothing and apparel design, fashion design and media. This Major focuseson training students with professional theory and practical abilities, combines the actual design projects, school performances and design competition with teachings and greatly emphasizes students’ dominant role in the teaching activities. Main Courses: Sketch, Color, Art Design, Graphic Design Software, Fashion Design Basis, Jewelry Creative Design Basis, Footwear Bag Design Basis, Performance Skills (Clothing), Chinese And Foreign Clothing History, Clothing Material Science, Plane Cutting, Three-Dimensional Cutting, Creative Design of Integrated Materials, Creative Design of Fabric Recycling, Creative Design of Structural Modeling, Brand Image Design, Analysis Of Brand Marketing, Analysis and Forecast of Fashion Trends, and practical teachings. Employment Orientation:graduates of this Major mainly work at clothing companies, fashion design companies, fashion media (print magazines, online media), fashion brands companies, advertising companies and fashion design institutions, and may engage in art and design, clothing plate making, design planning, corporate image design & planning, fashion image editing, graphic and digital media design, display design, fashion reviews, marketing management and other related work.