Personal Information
Xu Chuanhong, Male, Master of Arts, awarded from Shanghai University Academy of Fine Arts. Associate Professor, School of Arts and Design，Shanghai University of Engineering Science. +86-21-67791283, chuanhongxu@sues.edu.cn.
Research Fields
Professor Xu Chuanhong focuses his academic research on: 1. Layout and planning of urban exhibition economy; 2. Overall management of MICE industry; 3. The theory and application of exhibition planning and design.
His main research direction is: 1. Exhibition economy and management; 2. Art and technology of exhibition.
Research Achievements
1.Paper: Analysis of exhibition theme planning from the design perspective, Zhuangshi magazine, 10.2012 （in Chinese）
2.Paper: The exploration of teaching method for exhibition planning course, Zhuangshi magazine, 3.2014（in Chinese）
3.Compilation: Conference and exhibition service management, Peking University Press, 2.2010（in Chinese）
4.Compilation: A brief history of modern exhibition, Shanghai Jiao Tong University Press, 4.2011（in Chinese）
5.Compilation: Exhibition Copywriting, Tsinghua University Press, 7.2013（in Chinese）