3-year associate degree program (Vocational College)
Features: this Major relies on modern service industries, and emphasizes university-enterprise cooperation and work-study combination. Students are expected to be trained into knowledge-based, development-oriented technical talents who: have a good grasp of chain business management knowledge and professional skills; are capable of expanding the chain business network and managing such chain business; can engage in store management, store promotion, category management, storage and distribution, e-commerce, customer relationship management, etc.
Main Courses: Microeconomics, Management Basis, Accounting Practice, Chain Management Principles, Marketing Practice, Commodity Purchasing Management, Chain Store Development, Chain Enterprise Financial Management, Warehousing and Distribution Management, E-Commerce, Business English, Human Resources Management, Business Negotiations, Manager Practice, Chain Store Development Course Design, Chain Business Management, other professional and practical teachings.
Employment Orientation: graduates of this Major will seek job opportunities in various modern retail chain industries and service industries and engage in chain business management and related work, such as: managerial positions and technical positions of the business sectors in charge of operation, procurement, information, marketing, shop development in the chain headquarters; managerial positions and technical positions in a chain stores; managerial positions and technical positions in chain distribution center, etc.