3-year associate degree program (Vocational College)
Features: this Major is a training program cooperatively conducted by SUES and University of Applied Sciences in Technology and Economy, HTW Chur, Switzerland. If students pass the exams of the specialty courses taught by Swiss teachers, University of Applied Sciences in Technology and Economy will issue course-completion certificate.
The School introduces Swiss advance concepts regarding international business management and tourism management, and Chinese and Swiss teachers jointly undertake teaching affairs. Students are expected to be trained into compound skilled professionals who: can adapt to the needs of multinational corporations (especially foreign travel agencies) for conducting international business activities; master the theoretical knowledge and operational skills relating to tourism management, enterprise management, international marketing, etc.; can engage in tourism product design and development, tourism marketing management, administration and other related work in multinational corporations, especially foreign-related tourism agencies; are in line with the international standards on international business management and tourism.
Main Courses: Microeconomics, Macroeconomics, Finance and Accounting, Project Management Practice, Consumer Behavior, Human Resources, Marketing and Distribution, Tourism Marketing, Intercultural Competence, Service Management, Environment and Sustainability, Products In The Tourism and Leisure Industry, Financial Management in Tourism, other theoretical courses and practical teachings.
Employment Orientation: graduates seek job opportunities mainly in the tourism and commercial industries (modern service suppliers) and engage in international cruise service and management, high-end hotel services and management; they may engage in foreign-related tourism and business activities such as foreign aviation service and management, foreign travel agency management, Foreign-related business reception, etc. Graduates have the priority to be recommended for employment to Swiss businesses in China.